The Quiet Ones

INTEGRATED PLATFORM                                                                                          


We all need focus from the noise. Not just the noise out in the world, but also the noise that’s within.

With the launch of the most-effective noise cancelling earbuds, QuietComfort Earbuds, Bose needed to cut through the noise to re-establish their place as the category leader in Audio.

Enter The Quiet Ones, an integrated platform that explores how, by removing noise and immersing yourself in music, you can enable a state of peak performance...or "flow." A truth that only the most-effective noise cancelling earbuds can unlock.  







"‘Flow’ is the term used by researchers for optimal states of consciousness, those peak moments of total absorption where self vanishes, time flies, and all aspects of performance go through the roof."

- Time Magazine


The Quiet Ones explores the mind of NFL Quarterbacks Russell Wilson, Patrick Mahomes and Aaron Rodgers as they prepare to take the field. Through play visualization, watch as the greatest NFL Quarterbacks access flow state in a split second - tuning out distraction to gracefully carry the team in a dance worthy of Super Bowl level success.