Declare Your Independence.
The Declare Your Independence campaign showcases the unique characters of New Balance through seven of the brands ambassadors – including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd – illustrating how they define independence for themselves.
Available at newbalance.com and via the brand’s social and YouTube channels, the campaign includes long and short films that highlight how these world-class individuals have stood up to convention through their independent style, determination and unparalleled persona.
The campaign was amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, amongst others. These media outlets delivered rich documentary-style films, compelling articles and social videos around New Balance athletes Francisco Lindor, Temba Bevuma, Brenda Martinez and Paul Rabil. These inspiring stories focus on how these top-tier athletes overcame challenges and defied standards to change their game.