Declare Your Independence.

The Declare Your Independence campaign showcases the unique characters of New Balance through seven of the brands ambassadors – including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd – illustrating how they define independence for themselves.


Available at newbalance.com and via the brand’s social and YouTube channels, the campaign includes long and short films that highlight how these world-class individuals have stood up to convention through their independent style, determination and unparalleled persona. 

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The campaign was amplified via global media companies Bleacher Report, Refinery29 Uninterrupted and Vice, amongst others. These media outlets delivered rich documentary-style films, compelling articles and social videos around New Balance athletes Francisco Lindor, Temba Bevuma, Brenda Martinez and Paul Rabil. These inspiring stories focus on how these top-tier athletes overcame challenges and defied standards to change their game.