Facebook Watch

ENTERTAINMENT MARKETING

Facing stiff competition from linear TV, OTT streamers, and video platforms like youtube where every second counts, who does Facebook turn to launch their new content channel, and every original series on the platform?  

A shop who can not only market original programming, but has the digital savvy of a social agency as well the quick turn of a production company...all at scale.

Over 18 months, ACE created and posted 8-9 live assets PER DAY across 35 different shows establishing Facebook Watch as a force to be reckoned with in the content arena. 

As Facebook's content partner, ACE created ancillary content for the shows, ads for the product offering, developed tune-in and engagement tactics, built and sustained viewing communities and developed paid content products for the platform.