Food Interrupted

CHANGING THE FOOD SYSTEM
FROM THE INSIDE OUT

Do you know how many ingredients are in your eggs? How much added sugar is in that drink? What the animals that you eat, eat? From Panera, Food Interrupted brings you a closer look into the food industry and ways for you to help impact the future of food, starting today. Watch as Rainn Wilson, Marcus Samuelsson, Hannah Hart, Sam Talbot, Kevin Curry, Chris Cosentino and everyday heroes show you how you can choose to make a difference.

Food Interrupted

Our food system is at a tipping point - transparency and sustainability in the food industry are championed by a few players, but on their own they cannot fix an evergrowing problem. It will take an army of heroes, big and small, to make lasting change.

Panera sought to educate people about what they’re eating and recruit them to help in the company’s mission to change the future of food for the better. But, making food policy issues both entertaining and accessible is no easy task. To ensure real progress, we needed to create a platform that would be culturally relevant and engaging, with multiple touch points to achieve internet saliency.

PARTNERS

Enter Food Interrupted, a digitally led, integrated content platform inclusive of editorial distribution, talent channels, Panera’s brand channels, in-cafe offerings, television interstitials, influencers, partnerships and PR to reach a wide audience and drive cultural impact.

The series, distributed on Facebook Watch by Huffington Post and on YouTube by Participant Media’s SoulPancake, brings leaders in the food world together with everyday heroes at the front lines of issues. We used social to recruit new converts to the good food movement, with each episode driving conversation through platform-specific activations that prompted fans to take action and commit to a new food behavior.

25MM+ EPISODE VIEWS

50MM+ FOLLOWER REACH

317MM+ EARNED IMPRESSIONS

162K+ BRAND MENTIONS

56% LIFT IN BRAND FAVORABILITY

THE EPISODES

EPISODE 1

Grains with Marcus Samuelsson

Chef Marcus Samuelsson visits Tehachapi Valley, CA to discuss the benefits of ancient grains with Weiser Family Farms' Jon Hammond.

EPISODE 2

Plants with Kevin Curry

Food blogger Kevin Curry and firefighter-turned-cookbook author Rip Esselstyn seek to convert a group of firefighters to a more plant-based diet, as one way to prevent heart-related health issues.

EPISODE 3

Sugar with Sam Talbot

Chef and Type 1 diabetic Sam Talbot meets with wearable technology expert Katia Vega to explore emerging technology that could ink permanent change for those struggling with the sugar-related disease. Through their conversation we learn that monitoring sugar intake can be as simple as choosing a beverage without added sugar.

EPISODE 4

Eggs with Hannah Hart

Food enthusiast Hannah Hart and egg farmer Jose Luis Jaime collect fresh eggs to make a farm-to-table breakfast sandwich, tasting how good an egg is when it's just an egg. The two discuss the need for further transparency in food labeling.

EPISODE 6

Clean with Rainn Wilson

Beet lover and actor Rainn Wilson sets out to learn about ways to eat clean with Crop Swap founder Dan McCollister. Along the way they surprise some unsuspecting urban farmers.