A SPECIAL EPISODE WITH JOSÉ ANDRÉS

 A year into the COVID-19 pandemic, the issue of hunger was mounting, with an estimated 40% more people estimated to have been experiencing food insecurity (up to 50 million from 35 million the year prior).    

To help raise awareness of the pervasive issue in our food system, we created a special episode of the Emmy-Nominated food policy series “Food Interrupted” - featuring José Andrés. Known as a food first responder around the world, José Andrés is also an award-winning chef, Michelin star restaurateur, James Beard award humanitarian of the year, two time TIME Magazine Most Influential People recipient, and founder of World Central Kitchen. 

PARTNERS

Our partner, Panera, is often at the forefront of progressive conversations about food and access to delicious, nutritious ingredients. They created Food Interrupted to begin with to show how the food system can be changed from the inside out, and continue to champion those values. In this special episode of Hunger Interrupted, Panera’s head of culinary innovation, Chef Claes Petterson joined Jose in Spain to discuss the shared beliefs that motivate their actions. 

“Panera has been through its own troubles and hardships, just like everyone else in the industry, but to see them supporting this, they see something that is important. They’re there whether the press is looking or not.”

- JOSÉ ANDRÉS

To further highlight the conversation, Panera collaborated with chef Andrés on a sandwich that represented the issue at hand - inspired by the place he calls home, Cadiz. Accompanied by a national fundraiser, viewers were invited to participate in the fight against hunger by ordering a sandwich which generated a donation to World Central Kitchen.  

“One plate at a time, one sandwich at a time, we can improve and change the world.”

- JOSÉ ANDRÉS

RESULTS

+770MM+ TOTAL IMPRESSIONS
+6.6MM VIDEO VIEWS
+$100K DONATION TO WORLD CENTRAL KITCHEN +25 MEDIA PLACEMENTS (GOOD MORNING AMERICA, FORBES, EATER, FOOD & WINE)