S. Pellegrino Presents
James Beard’s Rising Star
The James Beard Awards is the Oscars of food. Their mission is to celebrate, nurture, and honor chefs and other leaders making America's food culture more delicious, diverse, and sustainable for everyone. With a longstanding history of supporting the culinary industry, S.Pellegrino is the presenting sponsor of the Rising Star Chef of the Year Award, celebrating the next-generation of great chefs and future luminaries.
To introduce the 2018 nominees for the best new chef honor, we traveled across the country visiting their restaurants to get to know them a bit more with the help of their mentors. From winner Camille Cogswell of Zahav to Clare de Boer of King with her mentor/co-owner to Kevin Tien of Himitsu with culinary legend Jose Andres, the nominees credit their mentors with expanding their horizons, opening doors, and helping them find their way to the James Beard awards, the result being 141MM impressions (+300% YOY) online.