A SOFT RUNNING
INSTITUTE OF EXCELLENCE
Welcome to Run University, an athletic institution dedicated to all things running… soft. Our comprehensive curriculum and well-rounded faculty and staff prepare players and athletes for the insane challenges they’ll face on the tracks, fields and courts of life. As home to the most technologically-advanced and celebrated running program in the world, Run U provides hands-on instruction paired with entertaining classroom lectures on how to use running soft as a tool—both with a major focus on footwear.
We partnered with New Balance and a number of their world-class and Olympic athletes to create Run University, a global campaign comprised of a series of comedic spots. As the student body, New Balance athletes Francisco Lindor, Darius Bazley, Gabby Thomas, Rob Panell, Cory McGee, Harry Aikines, Emma Coburn and Trayvon Brommell attended Run U classes, taught by the Dean and his trusty T.A. They learned and celebrated all the ways and why’s athletes run through courses ranging from art to sex education to show and tell - making the series equal parts entertaining and informative